pUBLISHED WORKS

Creating Top-of-Mind Awareness (part 1 in the series)
Webster’s Dictionary defines the word “famous” as being “much talked about.” In business we call this top-of-mind awareness. From a marketing standpoint, the key to increased sales is creating and sustaining top-of-mind awareness with both existing and prospective customers.

Sustaining Top-Of-Mind Awareness (part 2 in the series)
Creating awareness is difficult, but doable. Sustaining it is even more challenging. Successful companies need to do both.